3 Online Fundraising Tips for Small Nonprofits

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Hello everyone, my name is Emily Rangel and I am a student at California State University Monterey Bay CSUMB. I am currently going into my senior year and working as an NPC intern through my field training program in Collaborative Human and Health Services.

Today’s blog is about tips on how to fundraise as a small nonprofit! This blog will primarily discuss online fundraising since this has been the limitation through the pandemic. Additionally, this is a great resource, especially for small nonprofits or nonprofit startups. Adding online fundraising makes it easy to keep track of donors and to thank/ keeping up with donors—some tips when fundraising for small nonprofits include coordination.

Since members of small nonprofits play more than one role, there needs to be a way where staff can collectively store information such as customer relations management (CRM), receipts, automated emails, reporting, and social postings. This will allow for a clean, streamlined process. Another suggestion from this article includes following an email series: your first email to a donor should thank them or make a commitment. Here is where you can thank the donor for the amount they donated. The second email should be engagement asking the donor what would make them donate again or what programs they would like to see. The third email addresses any issues the nonprofit is seeking support for.

Lastly, the last email will be a call to action to discuss how a donation would be used and how the donor would assist. Furthermore, being able to retain a donor is more simple and beneficial than continuously seeking out new donors. This can be done by acknowledging and making donors feel valued. In order to retain a donor, one can write thank you emails or emails that involve engagement from donors, where a donor is asked for input or suggestions similar to the email model discussed earlier. READ THE FULL ARTICLE HERE


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