Marketing and Communications Director

Website Community Health Trust

Fostering Health & Equity - Promoviendo Salud y Equidad

Job Title: Marketing & Communications Director

FLSA Classification: Exempt

Department: Administration

Compensation: $71,000-$100,000

Reports to: Executive Director

Summary

The Director of Marketing and Communications is responsible for developing and implementing the long-term marketing & communication vision for CHT’s brand, which promotes its unique position in the community. Responsibilities include planning, development, and implementation of all CHT marketing strategies and marketing communications, both external and internal. Oversees development and implementation of support materials and services in marketing and communications. Directs the efforts of the marketing and communications staff and coordinates at the strategic and tactical levels with the other functions of CHT.

Essential Duties and Responsibilities

  • Reflect, articulate, and promote the mission, vision, and identity of CHT
  • Responsible for creating, implementing, and measuring the success of a comprehensive marketing and communications program that will enhance CHT’s image and position within the community and the public, and facilitate internal and external communications
  • Update and maintain a robust organizational online presence (both website-based and social media), including managing and auditing all content; manage organization’s website by serving as liaison to the website design company, completing general maintenance, reviewing and updating content, and troubleshooting technical issues
  • Create communication material such as donation acknowledgements, newsletters, annual reports, blogs and videos in support of Development and Program teams
  • Manage the Marketing and Communications staff
  • Collaborate with Development and Program teams to ensure that all external communication material is consistent with the CHT strategy and brand
  • Partner with Development Director to align communication with donors and staff via email, phone or social media
  • Lead the creation of solicitation materials for the fundraising team
  • Partner with other members of leadership team to coordinate special events
  • Oversee development of outreach and volunteer recruitment efforts
  • Develop and coordinate means to seek regular input from CHT’s key constituencies regarding the quality of programs and services and the institution’s relevance
  • Lead the design, ordering and purchasing of reusable marketing materials and other capital supplies from outside vendors, maintain inventory, and coordinate appropriate storage of materials
  • Lead the design of customer service response to common complaints and a process in which they are resolved and communicated

Other

  • Help formulate and administer policies to ensure the integrity of CHT
  • Act as an internal consultant to bring attention and solutions to institutional priorities
  • Responsible for the achievement of marketing and communications mission, goals, and financial objectives. Ensure that evaluation systems, including benchmarks, are in place related to these goals and objectives and report progress to the Executive Director
  • Develop short- and long-term plans and budgets for the marketing and communications program and its activities, monitor progress, assure adherence, and evaluate performance
  • Attends and participates in assigned organizational meetings and activities, including special events
  • Provide support to the Executive Director, board members, and selected others in public affairs matters and marketing and writing activities
  • Complete other tasks and duties as assigned in support of the CHT’s mission

Supervisory Responsibilities

The Director of Marketing & Communications leads a staff of up to 4 employees and volunteers and reports directly to and works closely with the Executive Director. The position requires leadership and experience supervising staff and volunteers.

Knowledge, Skills and Experience

  • Bilingual (English / Spanish) preferred
  • Bachelor’s degree in journalism, marketing, and/or public relations or graduate degree in a related field is preferred
  • A minimum of four years of marketing, communication, or public relations experience with demonstrated success, preferably in the non-profit sector
  • Superb written and verbal communication skills, with accurate grammar and composition and meticulous attention to detail
  • Strong working knowledge of multiple communication platforms (i.e. Word Press, Facebook, Twitter, You Tube, Instagram, and HTML)
  • Good interpersonal skills
  • Excellent computer skills and working knowledge of Adobe Creative Suite and Microsoft Office
  • Ability to create marketing campaigns for programs, services, events, and development campaigns.
  • Excellent organizational, problem-solving, project management and communication skills

Physical Demands and Use of Machines, Tools and Equipment

  • Seldom (1–5%): reach above shoulders, use fax
  • Occasionally (6-33%): bend, twist, push, pull, climb, squat, crawl, kneel; use copier and filing cabinet drawers & locks
  • Frequently (34-66%): sit, reach with hands and arms; climb or balance; stand and walk; grasp with hands and fingers; use telephone
  • Continuously (67-100%): use hands to finger, handle or feel objects, tools, or controls; see (including close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus), hear and speak; key (i.e., computer, calculator, telephone); and lift (up to 5 lbs); use writing instruments, computer

Work Environment

  • Approximately 80% of the time performing job duties is spent indoors, within a standard office or clinic environment
  • Approximately 50%-75% of the time is spent on the computer
  • Approximately 30%-60% of the time is spent interacting with colleagues and members of the community
  • Noise level in the work environment is usually moderate
  • The temperature of the work environment is moderate, and ranges from 65 – 80 degrees

Travel Requirements

This job requires occasional local travel (up to 30%)

To apply for this job email your details to jobs@pvhealthtrust.org

Nonprofit Connection Santa Cruz County is a 501(c)3 corporation, Federal Tax ID# 87-2130376